Last night I was at my mother-in-law's house, and she is one of the few that I know (that I can easily access) that has a Comcast box. This lets her check out all VOD (video on demand) content, both paid and free. There is a selection on the main menu called 'Utah On Demand' which contains all the locally produced stuff--almost all of it free.

The first thing I noticed was how little content there actually was. I thought this channel would be flooded with material, even if it was just cheaply produced garbage. I am happy to report that it did not take me long to surf through just about all the available material, watching only a few items. There are a few actual "shows" (a cooking show and a roundtable discussion show about popular geek culture), but most of it is informational (news, sports, travel, personals). There is zero narrative programming. Okay, there are a few free movies and I know Comcast features local film festival entries, but there is no weekly series that tells a story. None.

Even the "highly viewed" personal ads are scant. I noticed only about six entries for women and three for men. Why aren't there more? I don't know, but it would appear this is the perfect time to launch a weekly show, as On Demand surfers will definately find it (wouldn't take long), and once they realize it is recurring ("to be continued!"), most likely come back. I know I would. Midnyte will be free, locally produced, good quality programming that will run for 12 weeks. There is nothing like it on Comcast's VOD channel and I predict it will do well there.

Of course, it won't only be on Comcast's channel. Not everyone will have a box, which why it will run concurrently on this website, YouTube (in HD!) and iTunes. We plan on making it available to as many eyeballs as possible. On Demand is just nice because it's on actual television, which means you can watch it as it is meant to be watched: on a couch with a tub of popcorn between your legs.